Almost two decades of digital design experience.

I’ve spent 18 years helping organisations define and deliver better digital products.

My expertise ranges from in-depth ethnographic research to building and usability testing prototypes, to accessibility reviews, to UI design and producing design documentation for engineering teams.

I can bring any of the following to your projects as a practitioner, or lead a team of designers and support them throughout the lifecycle of a project.


Discover                →  
Define        →  
     Develop   →  
             Deliver     ★    

Design leadership



Researching the proposed product space

  • Contextual inquiry
  • Diary studies
  • Competitor analysis
  • Analytics

…and more



Framing the problem in the context of user and business needs

  • Stakeholder workshops
  • Card sorting
  • Feature prioritisation
  • Persona creation

…and more



Exploring potential solutions to the problem

  • Customer journey mapping
  • Wireframing & sketching
  • Rapid prototyping
  • Interaction design
  • Usability testing & findings analysis
  • Content strategy

      …and more



    Creating design deliverables and/or working with Agile product team to build an MVP and beyond

    • UI design
    • Design system / pattern library documentation
    • Accessibility
    • Client / stakeholder presentation

    …and more


    Design leadership

    My 17 years of experience as a design practitioner means I’m well positioned to lead digital product delivery teams, as I have been doing in recent years.

    In a leadership role, it’s my responsibility to inspire a team, and to provide the right environment and support for them to do the best work of their careers. Because I’ve have a design background, I can equally roll my sleeves up and muck in on any project, taking an active role in design crits, helping to organise and facilitate user research.

    I began my career before the specialism of ‘UX’ was well established, so I have hands-on experience in all aspects of digital design including UI and front-end development. As a result, I can relate to and ‘speak the language of’ any member of a product delivery team, from user researchers all the way through the process to engineers/developers.